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Is it possible to change the package name of an Android app on Google Play?
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2 Answers

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Things That Cannot Change:

The most obvious and visible of these is the “manifest package name,” the unique name you give to your application in its AndroidManifest.xml. The name uses a Java-language-style naming convention, with Internet domain ownership helping to avoid name collisions. For example, since Google owns the domain “google.com”, the manifest package names of all of our applications should start with “com.google.” It’s important for developers to follow this convention in order to avoid conflicts with other developers.

Once you publish your application under its manifest package name, this is the unique identity of the application forever more. Switching to a different name results in an entirely new application, one that can’t be installed as an update to the existing application.

More on things you cannot change here

Regarding your question on the URL from Google Play, the package defined there is linked to the app's fully qualified package you have in your AndroidManifest.xml file. More on Google Play's link formats here.

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No, you cannot change package name unless you're okay with publishing it as a new app in Play Store:

Once you publish your application under its manifest package name, this is the unique identity of the application forever more. Switching to a different name results in an entirely new application, one that can’t be installed as an update to the existing application. Android manual confirms it as well here:

Caution: Once you publish your application, you cannot change the package name. The package name defines your application's identity, so if you change it, then it is considered to be a different application and users of the previous version cannot update to the new version. If you're okay with publishing new version of your app as a completely new entity, you can do it of course - just remove old app from Play Store (if you want) and publish new one, with different package name.

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